I would stick with what he was doing and build from there... List mods tastefully down your hood in same size lettering.. Possibly have the SPL Parts logo rap from the hood down the drivers side at an angle? Stick with one color, I'm not a fan of all those different colors. I 110% agree with you that colors and stuff all over the place is what gets you noticed by media, but at the same time, you can do things the complete opposite, keep it tasteful/1 color and clean while still advertising and you'll get just as much notice. I don't have PS here at work, and my computer at home has no internet, otherwise I'd attempt to illustrate my ideas. I'm hoping my descriptions can give you a similar visualization.. I like your car too much to see it with wacky color splashes and cartoons.... If anything, integrate one of SPL's suspension parts in a smoked effect on the side of the car somewhere with logos on top of it, so it will grab the eye, and still advertise!
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