1) Forum Product Announcement! (no need to actually have one, some pretty rendered diagrams will do). Bold claims, lots of pics, and a signup sheet to be the first on the train! Order now! 2) Be specifically unspecific on timelines, release dates and specs. But not price... that you set out right in the pre-order... and it will go up once the pre-order is full. Order now! 3) Uh oh... delays in production! Looks like testing has shown a couple of areas for redesign. Group Buy Now! 4) Oh man... swamped with orders! Further shipping delay, but the first people should receive theirs first... ish. Get on the 2nd Group Buy! Order Now! 5) Product is shipping! (dribbling out 1 or 2 at a time) 6) (1 year after first announcement:) Facebook Product Announcement! (no need to actually have one, some pretty rendered diagrams will do). Bold claims, lots of pics, and a signup sheet to be the first on the train! Order now!
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